About the Network
Built fromhalf a lifetimeof entrepreneurship.
PURP ALERT NETWORK was founded by Indigo Alexander — an entrepreneur for more than half her life — after meeting talented person after talented person who had everything except structure, accountability, and creative direction.
Indigo Alexander · Founder
The Why
Talent was never the problem.
Indigo kept meeting wildly gifted people — artists, designers, storytellers, hustlers — whose ideas stayed ideas. Not from lack of talent. From lack of a framework: no structure, no accountability, no one giving real creative direction.
So she built the thing she kept wishing existed. PURP ALERT NETWORK is a creative studio, community hub, entrepreneurial network, and media brand — one place where an idea becomes a project, a project becomes a brand, and a brand becomes a lane.
“I kept meeting people with everything it takes — except the structure. So I built the structure.”
— Indigo Alexander, Founder
The Mascot
Every detail means something.
The Cap & Cross
Faith over everything — grounded under the brim of a black baseball cap.
The Braids
Multicolor purple tones — every lane woven into one crownless flow.
The Gold Grill
The wins we speak into existence before they happen.
The Silver Chains
Layered — because every connection in the Network carries weight.
The #5 Jersey
MY 5 energy. The number of the Network, worn like a uniform.
Straight Up
Two names. One honest roadmap.
PURP ALERT NETWORK
LLC — active & building
The business being built today: the creative studio, the community hub, the media brand, the MY 5 content engine, and the merch that funds the mission. This is the Network you are looking at right now.
PURP ALERT INC.
A separate nonprofit vision
The future nonprofit organization for outreach, emergency assistance, and youth support. To be clear: PURP ALERT INC. is not yet formed and is not a 501(c)(3). It is a promise we are building toward — and we will say so until it is real.
The Ethos
What we stand on.
Human First
AI is a tool in the creative kit — never the voice. Personality and creativity stay at the center.
Urgency & Purpose
We move like it matters, because it does. No drifting, no someday.
Structure Over Hype
Talent is everywhere. Structure, accountability, and direction are the difference.
Community Over Competition
Your lane doesn't threaten mine. We build side by side.